MAKE SURE YOUR CONTENT LEAVES AN IMPRESSION
Today, when it comes to marketing, content is king – and any smart, consumer-facing wine brand produces it. Which makes it all the harder for yours to stand out. That’s where we come in…
ABOUT US
Grand Cru Creative is the UK’s only specialist agency producing branded content for the wine industry – from simple website copy or digital newsletters to blogs, video content and printed material.
Founded by Guy Woodward, the former editor of Decanter and Club Oenologique magazines, GCC draws upon decades of editorial experience to create branded content across a range of formats, from digital and printed material to press collateral and visuals.
The wine world has traditionally been rather conservative when it comes to communicating with consumers. We harness an editorial approach to deliver engaging content that both inspires and informs while also meeting a brand’s commercial criteria. That means compelling, consumer-facing copy rather than predictable, cliché-ridden puff. The same goes for imagery – no shots of winemakers in cellars holding a glass to the camera. And most importantly, AI is outlawed – no ifs and most definitely no bots.
THE MISTAKE WE ALL MAKE IS THINKING WE HAVE ENOUGH TIME
WHAT WE DO
Our ultimate goal is to help clients communicate more effectively with their customers. The manner in which they do so can take many forms, but ultimately the most effective brands have a clear, resonant tone and identity.
Our core clientele are specialist wine businesses, be they retailers, producers or importers, who are looking to create serious, sticky content for an engaged, educated customer. Our expertise is very much on the fine-wine rather than the mass-market end of the market and our key mission is to take the technical, nerdy elements of wine and distil them down to the most memorable, engaging parts that most resonate with consumers. Storytelling is at the heart of everything we do.
Our approach is tailored to each individual client and its audience – there is no off-the-shelf solution.
Projects could include such elements as the following:
- Copywriting
- Copy editing
- Photography
- Videography
- Digital newsletters
- Printed brochures/catalogues/coffee table books (we have a partnership with specialist book publisher First Press Editions)
- Press and PR materials
- Audit of current marketing and comms content
- PR, marketing and comms consultancy
- Event hosting (trade and consumer)
- Company & sustainability reports
WHAT WE DON’T DO
Website design: We create content for digital projects, but we don’t develop the tech or design the sites (though we can recommend people who do).
Social media: We’re about creating in-depth content for committed wine lovers – Instagram and TikTok is not our forte (though again, we can connect you with people for whom it is).
HAVE WE MISSED SOMETHING?
DON’T SEE WHAT YOU ARE LOOKING FOR, OR WANT TO KNOW MORE? JUST ASK…
OUR WORK
Our current clients include such names as:
67 Pall Mall
Justerini & Brooks
Jeroboams
Harrods
The Macallan
Courvoisier
Bordeaux Index
As well as editing Decanter and Club Oenologique magazines, and the customer titles of Harrods, our founder Guy Woodward continues to write and edit, and is today the wine editor at Gentleman’s Journal and a columnist at Harpers Wine & Spirit, as well as content consultant for the wine member’s club 67 Pall Mall in London. As a freelance writer and editor, he has previously contributed to such publications as TIME magazine, The Guardian, Wallpaper* and Esquire, while appearing on various broadcast media from This Morning and Market Kitchen to Sky News and the Today programme.
WHAT THEY SAY
CONTACT US
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